Masala films generally fall under the musical film genre, of which Indian cinema has been the largest producer since the 1960s when it exceeded the American film industry's total musical output after musical films declined in the West the first Indian musical talkie was Alam Ara (1931), several years after the first Hollywood musical talkie The Jazz Singer (1927). The most popular commercial genre in Hindi cinema since the 1970s has been the masala film, which freely mixes different genres including action, comedy, romance, drama and melodrama along with musical numbers. Earlier Hindi films tended to use vernacular Hindustani, mutually intelligible by speakers of either Hindi or Urdu, while modern Hindi productions increasingly incorporate elements of Hinglish. In 2001 ticket sales, Indian cinema (including Hindi films) reportedly sold an estimated 3.6 billion tickets worldwide, compared to Hollywood's 2.6 billion tickets sold. film industry to become the largest centre for film production in the world. As per data from 2014, Hindi cinema represented 43 percent of Indian net box-office revenue Tamil and Telugu cinema represented 36 percent, and the remaining regional cinema constituted 21 percent. In 2017, Indian cinema produced 1,986 feature films, of which the largest number, 364 have been from Hindi.

The industry is a part of the larger Indian cinema, which also includes South Cinema and other smaller film industries. The popular term Bollywood, is a portmanteau of 'Bombay' (former name of Mumbai) and ' Hollywood'. Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language.

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